Show Low received its name when C.E. Cooley and Marion Clark decided there was not enough room for both of them in their settlement. The two men agreed to let a game of cards decide who was to move. According to the story, Clark said, "If you can show low, you win." Cooley turned up the deuce of clubs and replied, "Show low it is."

Show Low, the commercial and tourism capital of the White Mountains, was established in 1870 and incorporated in 1953.
Located in southern Navajo Country at an elevation of 6,400 feet, the city is 175 miles northeast of Phoenix, and 195 miles north of Tucson. 

Tourism and recreation are the foundation of the economy of Show Low. Due to its size and location, the community serves as a regional trade and services center for southern Navajo County and portions of southern Apache County. It is also an entry point for visitors to the White Mountain recreation areas. 

Wholesale concens include lumber companies, concrete plants, and bottled gas firms. Navajo County business offices and regional headquarters and Navapache Regional Medial Center, a regional trauma hospital, are maintained in Show Low. 

Most Show Low manufacturing employment is in the forest products industry. Arizona's only pulp and papermill, ABITIBI Consolidated, located northwest of Show Low, is the area's largest employer. Show Low also has a modling mill, machine shop, and pellet mill. The city, a designated Enterprise Zone as well as an active Main Street City, runs a business incubator faility, an industrial
park and operates the regional Show Low Municipal Airport.

• City of Show Low
  200 W. Cooley
  Show Low, Arizona 85929
  Phone: (520) 537- 5724
  FAX: (520) 537-2338
  E-Mail: info@ci.show-low.az.us
  
  
• Show Low Chamber of Commerce
  P.O. Box 1083
  Show Low, AZ 85901
  (520) 537-2326
  (888) 746-9569
  
  
• White Mountain Regional Development Corporation
  1201 E. Cooley, Suite F
  Show Low, AZ 85901
  (520) 537-3777
  (800) 818-2520 toll free
  Fax (520) 537-3830
  e-mail: wmrdc@cybertrails.com